The purpose of a brand name is just that: to establish a brand so iconic that it is the only thing people think about when the subject comes up. One of the noted examples is Q-tip. Even if you aren't using an actual trademarked Q-tip, odds are you are still calling it that and not a cotton swab. Most cases of successful brand names have less to do with a specific item and more with a style. There is no one name that has replaced the word “car” in everyone’s mind. When it comes to the classic German engineered sports car, everybody knows Porsche. Does anyone know Porsche rentals are available? Now they do.
If ever there was a city in America destined to be the home of high end exotic and luxury car rental companies, Miami would be it. It seems as if the importance of style and appearance was written into the city’s charter. Therefore, it makes perfect sense that if you wanted to opportunity to take advantage of a Porsche rental, that South Florida would be the place to do it. This would be your opportunity to see just how iconic such a car as a Porsche is. A lucky few have the opportunity to own, and an even more select group than that gets to race them. Most people think the rest of us are out of luck. Not anymore.
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